Logotype / Brand Identity / Packaging
AMVOY is a high quality comfortable men’s home wear with natural fabrics. The brand name transcripts
like Ambitious, Modern, Vigorous, Outstanding and Young. Amvoy’s wear helps men to feel themselves confident at home. It’s like a business suite for office work, but at home. This clothes are home «business suit».
A design for AMVOY has to be simple, clean and geometric. Each letter is similar in size and stroke’s incline.
It creates a rhythm in logo and it looks calm, confident and stable. Also, the corner of the letters was slightly rounded for adding calmness.
The square is a stable and confident element which transmits a mood of the brand. Letter «O» like
a brick/segment of home comfort and life of a successful man. The brand identity was built around this element. It’s a simple element that easily scales on different surfaces from tags to packaging and advertising. It’s a simple element that is easily scaled on different surfaces like tags, packaging and advertising.
Location: Saudi Arabia, Riyadh
Art Direction & Graphic Design: Kate Siryk
Need a Branding? Write me! :) vzvsk.design@gmail.com
